What’s the best ‘voice’ to use?

“I am your father!”

That legendary line from Star Wars: The Empire Strikes Back wouldn’t have had the same lasting impact without the deep, commanding timbre of James Earl Jones as the voice of Darth Vader. And by the way, the line isn’t actually “Luke, I am your father.” Vader never says “Luke” in that moment—go back and listen for yourself!

When it comes to choosing an AI voice to complement your human team, the stakes are just as high—whether for sales calls or customer service. Voice matters. The right tone can build trust, establish authority, and drive engagement.

So, where do you start? Think about the basics:

> Male or female?

>Young or mature?

> Soft and friendly or firm and authoritative?

A client recently told me about a top-performing telemarketing firm in the U.S. that consistently hired retired teachers and police officers. Why? Because their voices carried confidence, authority, and years of experience in high-pressure situations—qualities that worked wonders in sales.

Your product or service may require that same authoritative presence—or perhaps a more approachable, conversational tone. The beauty of AI-powered sales and customer service calls is that you can A-B split test and refine what works best for your brand, your product, and most importantly, your customers and prospects.

Excite currently offers 50+ AI voices, with new options being added every week. But here’s something even cooler: your own custom AI voice!

With just two hours of recorded conversation, we can create a digital version of your voice—or a team member’s—that’s exclusive to your business. Imagine your own voice, seamlessly handling customer service and sales calls, 24/7…

Interested? Let’s chat. The right voice can make all the difference.

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